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Analytics

Updated

Streamlining is only half the efficiency. Sure, you can schedule out your next month’s worth of posts across all your channels - or even more! But, Brandcil multiplies that that effect with powerful analytics delivered right to your fingertips.

 

Analytics Overview

Analytics is a powerful tool for performance measurements and making business decisions regarding social media campaigns. Analytics page pulls in important performance measurement data for your added Social Media accounts, directly from the corresponding Social Media Platforms. You can navigate to each account/Profile to see its performance data for a specific time period. For each account/Profile, you can navigate different tabs to view different data categories.

 

Analytics Features

Each social channel is different, so you’ll receive a different combination of these features based on the social channel you’re analyzing:

 

Facebook

  • Page Summary

  • Post Reach

  • Post Engagement

  • User Demographics

  

Instagram

  • Account Summary

  • Followers
  • Post Engagement
    • Posts
    • Reels
    • Stories
  

LinkedIn

  • Followers
  • New Followers
  • Clicks

  • Page Views

  • Post Engagement

  • Page Follower Growth
         

TikTok

  • Page Summary

  • Post Engagement
  • Demographics
  • etc.
  

YouTube

  • Views

  • Subscribers
  • Likes/Dislikes

  • Shares

  • Videos uploaded

  

Pinterest

  • Account Analytics

    • Clicks
    • Views
    • Saves
  • Post Engagement

 

  

 

  

 

Post Logs

You’ll also have access to view logs of each of your posts with more detailed technical information.

 

  

X/Twitter

  • Coming Soon!
  

 

 

Accessing Analytics

  1. Click Analytics on the left navigation menu.
  2. Use the Brand drop-down menu on top to select a Brand.
  3. Use the Profile drop-down menu next to Brand drop-down, to select a Social Media Profile for that Brand
  4. Use the Date Picker drop-down menu on top left, to select a time period for the analytics data:
    • Last 7 Days
    • Last 1 month
    • Last 2 months
    • Last 3 months
  5. Analytics charts will be displayed accordingly.
  6. Click on the different data Tabs on top to view different measurement categories. The data categories available depend on the specific Social Media Platform.

 

Pro Tips

  • You can also hover the mouse cursor over the data charts to view the data point values or labels
  • Some Tabs will provide additional filter buttons; click these buttons to filter the data

 

Important Note

  • Social Media Platforms gather and provide analytics data to other systems (such as Brandcil application) at different frequencies; therefore, users may see a time lag for the analytics data displayed. Some data may take up to 24 hours to refresh in the system.

 

Take a Deeper Dive

There’s a lot to unpack about analytics, so we’ve given each social profile its own section to give you the details you need to be successful.